The firm's intake desk
The number that runs your firm
Before any software: legal clicks are among the most expensive in local advertising, and firms from outside the Valley bid on Fresno searches too. So a firm runs on one number: what it costs to sign a case.
$18,000
ad spend this month
240
calls, texts and forms
24
signed cases
$750
cost per signed case
Only 10% of inquiries sign. 104 of 240 never reached a person who could help.
- Calls and forms after hours · 52 lost. Nights and weekends went to voicemail; most never called back.
- Callbacks after an hour or more · 30 lost. By the time we called, they'd talked to another firm.
- Spanish callers not reached in Spanish · 22 lost. The person who answered spoke English only, or the callback was in English.
Reach 60% of them and you sign about 11 more cases a month on the same ad spend: cost per signed case drops from $750 to $514.
At today's cost, those 11 cases would take $8,250 more in ads every month. The 60% is an assumption; the rest of this back office measures it.
A fictional firm, fictional clients (first name and initial only) and illustrative numbers; demo only. Filing deadlines are set by the responsible attorney; the system only reminds. Not legal advice.
Texts, WhatsApp, email and photos
Every message, one place
3 messages in today, each sorted into the matters it belongs to. 2 need a person.
Personal stays personal
Family and friends are skipped, and chit-chat never creates work.
- Mom: “Don't forget dinner on Sunday!” · family, skipped
- Maria G.: “Gracias, muy amables.” · chit-chat, no work
Sample data. Every name, number and message here is made up.